CHAGING THE LANDSCAPE OF SOCIALIZING
A cocktail shaker set from HAY
Drinking with friends or family ensures Personalization, Connection and Intimacy
The preference for drinking cocktails at home reflects the characteristics of hay consumers in several ways. They enjoy creating a personalized, comfortable experience at home, which mirrors their hands-on, independent approach to their daily lives.
Their home becomes a space where they can unwind and socialize without the distractions or inconveniences of city life.
Painpoint
Many first-time users struggle to fully lock the shaker, causing drinks to leak during use. The smooth stainless-steel body also becomes slippery, making accidental drops and large spills common. HAY transforms these everyday frustrations into a simple, intuitive experience, allowing anyone to make cocktails with confidence.
HAY AESTHETIC
"Secure · Tactile · Sculpted"
Visual Direction
2D Ideation
Final Design Choice
CAD Ideation
Design Solutions
Material-Driven Manufacturing
Mockup Prototyping Process
